Voices from The Collective
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ChatGPT, best partner in crime
Saul Betmead de Chasteigner shares his insights after an extensive period using ChatGPT as a creative and strategic partner. Former Chief Marketing Officer of the United Nations World Food Program and Chief Strategy Officer of VMLY&R EMEA, Saul works as a consultant in business, brand and marketing strategy, and is a Preceptor in Strategy & Innovation and Expert adviser at Said Business School, Oxford.